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SEMA 2025: What You Missed from the Biggest Week in Performance Culture

11/26/2025

SEMA never disappoints, and this year it felt bigger. Louder. Wilder. And for the Air Lift Performance crew, it was one for the books. From award-winning innovation to packed aisles of jaw-dropping builds, the 2025 SEMA Show reminded the world why ALP sits at the center of modern automotive culture.

If you weren’t in Vegas… here’s what you missed.

The Builds: A Show Floor Powered by Air Lift Performance

SEMA is about expression – the bold, the brilliant, the just-because-we-can. And this year, Air Lift Performance was everywhere.

Our team captured 86 ALP-equipped vehicles across the show floor:

Every corner of the show felt like a vibe check and ALP-equipped builds passed with full style points.

Collage from SEMA 2025
Collage from SEMA 2025 more

The Awards: A Historic Sweep for Air Lift Performance

SEMA is the industry’s biggest stage, and this year ALP walked away with hardware.

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ALP4 Product Shot

ALP4 Has Landed. If You Know, You Know.

With Air Lift Performance’s coil to air upgrade kits, take your existing ALP coilover kit to a dynamic, adjustable system.

Ready for more from your coilovers? Coil to Air Upgrades are now available!

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SEMA Best New Product — ALP4 Air Management System
ALP4 SEMA award

The ALP4 air management system took center stage, winning Best New Product against one of the toughest fields in recent memory. The industry showed up, saw it in action, and agreed: this is the new standard for intelligent air management.

TORA Feature Vehicle – Best in Show 2025

1972 low lux hilux

The “Low Lux” 1972 Toyota Hilux build, powered by ALP4, swept the Truck & Off-Road Alliance awards. A perfect blend of classic metal, modern engineering, and show-stopping stance.

SEMA Visionary 8 — Ryan Rutledge, Air Lift Director of Innovation

ryan rutledge wins

A massive recognition for Ryan, who continues to lead the charge in redefining what air suspension can be. This award celebrates the next generation of automotive leaders, and we couldn’t be prouder to see Ryan represent Air Lift Performance on that stage.

Behind the Scenes: Unveilings, Collabs & Community

SEMA isn’t just about what’s on display, it’s conversations, connections, and the people behind the builds.

This year, our team was everywhere:

Our content team pushed out daily drops so the community could experience SEMA from anywhere. If you missed it, don’t worry… the full recap is right here.

SEMA 2025 (You Need to See This)

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What’s Next for Air Lift Performance?

SEMA is the reset point for the year ahead, and 2025 has made one thing clear: The culture wants more. More control. More precision. More ways to express what a build can be.

The road to 2026 is already underway. Air Lift Performance will be right there with you.

ALP4 is just the beginning.

Until then… keep building, keep creating, and keep pushing the limits. Stay tuned.

sema build 1

ALP4

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red truck alp4

Blue car ALP4

rust car alp4

inside rust car alp4

Truck with ALP4 SEMA

  • JDM legends tucking deep
  • Ultrawide Euros shredding shadows under the Treadpass lights
  • Trucks sitting on frame, aired out in full flex
  • Lowriders laid flat with polished hard lines and show-ready trunk builds
  • EV customs proving stance culture isn’t slowing down
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    Air Lift Performance SEMA

    • Meeting with Larry Chen, Murray Kruger, Engaged Media, and other key creators and influencers
    • Connecting with builders running everything from 3H/3P to ALP4 to full custom hard-line setups
    • Spotlighting builds in real-time reels and stories
    • Capturing behind-the-scenes footage of the Treadpass energy, booth unveilings, and late-night setup chaos

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