PREVIEW: Air Lift Performance @ SEMA 2017
The NFL has the Super Bowl. MLB gets the World Series. Air Lift Performance?
We’re all about SEMA, baby!
SEMA rocks. It’s not just another car show – it’s THE car show! Fundamentally, it’s a bunch of cars and traders in an exhibition hall, but if you peel away the skin, SEMA is a big ol’ celebration of all the things we love (and sometimes loathe) about car tuning.
Unlike some exhibitions, SEMA isn’t held in a backstreet industrial estate – it’s held in Las Vegas. Sin City. The place where dreams are made and lost at the roll of a dice. It’s hot, always busy and full of questionable people doing crazy things for cash. But that’s only half the charm.
The other half is the cars.
SEMA brings together all aspects of car tuning, old and new, domestic and import. In any other situation you’d be looking at a modified car turf war, but at SEMA we’re one big happy family. Where else can you see OE replacement coilpacks alongside 30in diamond-encrusted spinners? Not to mention the world’s best air suspension!
Air Lift Performance is massively proud to be one of the longest-standing traders in SEMA history. In fact, we’ve displayed at almost every show since its inception back in 1967 – a cool 50 years ago.
It’ll come of no surprise that we will once again be attending the SEMA show in 2017, boasting a two stands that each showcase one of our two core business units – Air Lift and Air Lift Performance. By splitting the two, we can not only showcase more cool products, but also squeeze even more cool cars into the booth. That my friends is what we call a win-win.
Unable to visit this year’s show? It truly sucks to be you, but don’t worry.
Throughout the week (October 31st – November 3rd) we’ll be bringing you regular updates on ALL the Air Lift-equipped show cars and more.
It’ll be like you’re at Vegas… but without the booze and gambling. It’s a tough job, but we’ll take one for the team.
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