GALLERY: British GQ x Air Lift Performance W108 Mercedes Benz

Earlier in the year we introduced you to Matt Jones’s W108 Benz, a seriously cool build that is being restored but it has a few noteworthy upgrades thrown in the mix.

Matt, who just so happens to work at British GQ Magazine, had a very clear vision in mind when undertaking the project. It wasn’t about being the loudest or lowest, but rather achieving the perfect usable classic – with a few modern tweaks – to make life easier, something achieved with an Air Lift Performance suspension and electronic fuel injection for the big ol’ V8 up front.

It’s been a labor of love for everyone involved, but the end result more than makes up for the blood, sweat, tears and dollars invested. A massive shout-out goes to Henry at RIIVA Design for undertaking the suspension installation which, when no off-the-shelf option is available, takes some serious skill and engineering to achieve. Thankfully, Henry and the team thrive on this sort of challenge!

To give a little more insight into this build, we caught up with Matt  to get his take on why he chose an Air Lift Performance suspension and the benefits that slamming (tastefully lowering in this case) a classic Benz can have on the performance and aesthetics. So, without further ado, take it away Matt…

“In a dark corner of the internet, there’s a scan of the original concept sketch of my Mercedes W108, as drawn by its designer, Paul Bracq. And like every concept sketch or concept car, there’s no gap between the wheel arch and the tyre. That’s because low cars just look better.