Personal information is information that is associated with your name or personal identity. Air Lift uses personal information to better understand your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with Air Lift. We take seriously the trust you place in us. Air Lift will not sell, rent or lease your personal information to others.
To personalize our Web sites, services or communications and improve our products and services, we may also ask you to provide us with information regarding your personal or professional interests, demographics and experiences with our products or services. Providing this additional information is optional.
Non-personal information is data about usage and service operation that is not associated with a specific personal identity. Air Lift collects and analyzes non-personal information to evaluate how visitors use the Air Lift Web sites.
Non-personal data we collect may include the pages visited on the Air Lift Web sites, unique URLs visited within AirLiftPerformance.com, browser type and IP address. Most non-personal data is collected via cookies or other analysis technologies.
How we use your information
Air Lift uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction, to communicate with you, to provide service and support and to update you on services. Occasionally we may also use your information to contact you for market research regarding Air Lift products or services.
Non-personal data is aggregated for reporting about Air Lift Web site usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.
Air Lift will not share personal information with any other third parties without your permission, unless to: (i) respond to duly authorized information requests of governmental authorities; (ii) comply with any law, regulation, subpoena or court order; or (iii) help prevent fraud or to enforce or protect the rights and properties of Air Lift.
Changes to this Statement
If there are updates to the terms of Air Lift’s Online Privacy Statement, we will post those changes and update the revision date in this document, so you will always know what information we collect online, how we use it and what choices you have. For material changes to this Statement, Air Lift will provide notification to affected customers.
2727 Snow Road
Lansing, MI 48917-9595
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