Five Minutes With: Parm Panesar @ Car Audio & Security

Air Lift Performance is extremely proud to be a global supplier of high-performance air suspensions. One region in particular that we’ve seen a massive impact in is the United Kingdom. Despite being a small island separate from mainland Europe, the UK has a massive car tuning scene covering all aspects of culture, from VAG and Euro to […]

By: Air Lift Published: October 25, 2016 Comments: View

Air Lift Performance is extremely proud to be a global supplier of high-performance air suspensions. One region in particular that we’ve seen a massive impact in is the United Kingdom. Despite being a small island separate from mainland Europe, the UK has a massive car tuning scene covering all aspects of culture, from VAG and Euro to JDM and American Muscle.

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This passion for automotive culture has made Air Lift Performance the go-to solution for those who require ground-hugging stances without sacrificing performance and drivability. Put simply, this wouldn’t have been possible without the hard word and dedication of London-based Car Audio & Security the UK distributor for Air Lift Performance and one of our longest-running suppliers to date. In addition to stocking Air Lift Performance, Car Audio & Security has been responsible for some of the wildest air-equipped rides in the UK, smashing just about every show with their incredible display stands week after week.

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To find out more about their passion for tuning and Air Lift suspensions, we chatted to manager Parm Panesar earlier this month to find out how Car Audio & Security was originally founded and what the future has in store for them. Here’s what he had to say…

Air Lift Performance: Hey Parm! So, first off, who exactly is Car Audio & Security?

Parm Panesar: Car Audio & Security is the UK’s biggest independent in-car entertainment specialist, and in recent years has become one of the biggest Air Lift Performance dealers worldwide.

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ALP: When and why was Car Audio & Security formed?

PP: Car Audio & Security was started in March 1999 with just 4 people and about 50 sq foot of space to work with. Today there are 40 of us and 30,000 sq foot to work from. Car Audio & Security was formed by Raj (the MD) because he had a passion for car audio that wasn’t recognized in the UK, and that passion is still going strong today.

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ALP: What was your background prior to Car Audio & Security?

PP: I have always been retailing in the motor trade, as from a very young age I found myself to be a huge petrolhead!

ALP: What was your first Air Lift-equipped car?

PP: My first Air Lift-equipped car was a B7 Audi RS4. Since then, all of my cars have been on Air Lift Performance air suspensions.

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ALP: Of all the cars Car Audio & Security has built or been involved in, which is your favorite?

PP: So far, I’d say our E30 M3 and M4 Demo cars have been my favorites, especially the E30 M3. It was such a controversial build – let’s just say some of the online comments were very amusing.

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ALP: What services do you offer at Car Audio & Security?

PP: We have a massive retail shop and workshop facilities, as well as a very fast mail order service. I guess you could call us a one-stop shop – audio, air and wheels is everything you need!

ALP: Why does Car Audio & Security use Air Lift Performance?

PP: We use Air Lift Performance because the products are tried and tested before they are released into the market place. We can sell the Air Lift Performance brand and product with 100% confidence that it’s going to fit the application. The brand, products and the people that work at the Air Lift Company are all great. The best thing about it all is that Car Audio & Security and Air Lift Performance share the shame ethos.

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ALP: What does the future have in store for Car Audio & Security?

PP: Well, funny you ask that. We are currently looking to move our business to a premises double the size of our current store! This will allow us to grow even further as a company. Who knows what else the future holds. More cars I hope!

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ALP: If you could put any car on Air Lift Performance in the world, what would it be and why?

PP: Hmm, that’s a difficult one. But give me a Ferrari 458 to bag any day. They just look so slick hugging the ground!

Thanks to Parm for taking the time to chat to us. Make sure you follow Car Audio & Security on Facebook here and Instagram here!